- refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.
Buzz marketing
- is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.
Vblog
- is Video clips are short clips of video, usually part of a longer piece. Video clips in digital format are often found on the internet where the massive influx of new video clips during 2006 was hailed as a new phenomenon having a profound impact on both the internet and other forms of media. Sources for video clips include news and sporting events, historical videos, music videos, television programmes, film trailers and vlogs.
Podcast
- is a collection of digital media files which is distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers. The term, like "radio", can refer either to the content itself or to the method by which it is syndicated; the latter is also termed pod casting. The host or author of a pod cast is often called a pod caster.
WoMM
- is Word of mouth, is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.
Widget
- a widget (or control) is an interface element that a computer user interacts with, such as a window or a text box. The defining characteristic of a widget is to provide a single interaction point for the direct manipulation of a given kind of data. Widgets are visual basic building blocks which combined in an application hold all the data processed by the application and the available interactions on this data.
Chicklet
- A small icon adjacent to a blog post, article or web page to indicate the availability of an RSS feed.
Buzz tracker
- is a proprietary modular software music studio environment centered around a modular plugin-based machine view and a multiple pattern sequencer tracker (as opposed to a single pattern sequencer tracker). The long term future of the program is uncertain because the original sources have been lost. Nevertheless, it remains interesting historically since many applications have been derived from or inspired by the concepts, interfaces, and formats of Buzz, the "Buzz clones".
tag
- HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings
Digg
- is a community-based popularity website with an emphasis on technology and science articles, recently expanding to a broader range of categories such as politics and entertainment. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control.
mash-up
- An audio recording that is a composite of samples from other recordings, usually from different musical styles.
Social media optimization (SMO)
- is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Social media
- is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
Social bookmarking
- is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Contentcastin
- Content casting is any one of several techniques for allowing users to get multimedia content via the Internet using a computer. The content can then be viewed on the computer or a portable device such as an iPod.
Bliget
- is a list of your favorite items on a blog
Trackback
- is a type of peer-to-peer communication system that was designed to send notification of updates between two Web sites Via a Trackback Ping in reference to Trackback refers to a small message send from one Web server to another. Trackback are useful for informing a Web site that you have referenced its Web site within your own Web site, and is popular with bloggers.
Chicklet
- A feed button that normally contains a feed reader logo and has a specific blog or feed information attached to it. It is coded to easily allow users to subscribe to a feed.
Blogroll
- Found onblogs it is a list of links to other blogs and Web sites that the blog author commonly references or is affiliated with Blogrolls help blog authors to establish and build upon a their blogger community. InWeb 1.0 terminology, a blogroll would be the equivalent of a list of hyperlinks on a personal Webpage.
Delicious
- is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us/, but for its unusual approach to content building that is becoming increasingly popular. In order to ease the burden of producing consistent stream of fresh content, publishers are turning to users to build, categorize and qualify content. While this is said to be part of the web 2.0 phenomenon, publishers realize the value of collaboration.
